Matchstick Coffee was founded on the belief that purpose lies in working hard and making every minute count. From the early days of the company’s conception, the team had a clear vision to roast their own coffee beans. They understood the importance of feeling a deep connection to their product and taking responsibility for it. By being partners with the coffee producers, they aimed to gain a deeper understanding of the nuances that greatly impact the final outcome of the roasted coffee.
Moreover, Matchstick Coffee sought to share their unique story with others. Through their journey, they discovered that roasting coffee is both a simple and complex process.